Marketing Online for Small Businesses
Did you know that there is a new continent that is being shaped? This continent has got some countries with huge populations. In fact, if you do not move your small business into some of these countries, your business is likely to fail. This continent is called the internet and every day, more and more people are joining. Countries like Facebook have close to two billion active users and others have hundreds of millions of people. People even have more than one citizenship. Many of these people are your small business potential customers. The only way to reach them is through internet marketing. Let’s look at some of the ways to do that.
- Search Engine Marketing
You have done your research on website design and come up with an awesome website. You come to the realization that website design is not all that counts. What matters is having people come to your new, awesome website. You have to do some kind of internet marketing. You should definitely consider Search Engine Optimization (SEO). This simply means making your website visible for those looking for your product or service online.There are two main ways of doing this; PPC or local SEO. The first means buying advertising through the search engine so that your advertisement is easily visible among the top searches. This can be good to start with but can end up being expensive in the long term.
The second, local SEO, is done by optimizing your website using keywords, location and contact information. The more the relevant the information, the more people come to your website and the higher your search engine ranking. This can take a long time but once you get a good ranking, it becomes an almost cost-free internet marketing advantage for your website. This is because your customers will not have to struggle to find you if your site frequently appears as one of the top listings.
- Social Media Marketing
One of the greatest marketing tools today is social media. When it comes to social media marketing, you have to consider the different social media platforms and where your target market is on these platforms.Apart from the huge number of users, the biggest advantage of social media is that user data is available. This means that social media marketing allows you to target your advertising directly to people who fit your target market profile. Factors like age, location, gender and even hobbies can be considered.
Another big advantage is that you work with your own budget. You determine how much you are willing to spend and can track the progress of the ads. This allows you to easily calculate return o investment.
- Email Marketing
Another effective way for your small business to reach out to prospective customers through internet marketing is through email marketing. Once your website begins getting a good amount of traffic, you can have people choose the option of signing up. The people who do this are definitely interested. Email marketing allows you to build up a database of interested people and then reach them directly via email.