Search Engine Optimization (S.E.O) is the process by which a site is able to maximize the number of guests visiting a specific website by guaranteeing that the site appears high on the list of results given back by a search engine. With this in mind, the more visitors visit a specific page, the more popular the page becomes. These visitors may end up being potential clients.
Internet marketing is the new way to go for anyone running a business. It’s efficient and is able to reach more people as compared to word of mouth or other forms of marketing. To understand the strategy behind internet marketing, one needs to understand how it works. Below are some things you need to know in regard to internet marketing:
- Understand how search engines work
- Get to know what people search for
- Actual search items or keywords typed into search engines
- Which search engines are favored by their target spectators
For small businesses wishing to compete with the big companies who’ve been around for a long time, it can be quite a hassle. These companies not only have invested a bigger budget towards marketing, but they also have much more resources. Listed below are some of the strategies a small businesses can implement in order to be a step ahead of their bigger competition.
- Use Of Long Tail Key Word Strategy
For one to fully optimize their ranking on a search engine just having one key word is no an assurance of the site being one of the top picks but, having a whole statement may guarantee a business a spot at the top. Given an example like “plumbing”. The search engine will bring a variety of different and irrelevant topic to choose from but if it’s something like “how to fix a leak at home” this will definitely be of more use to the person in need of this information.
- Personalize Social Media
For businesses to be viral and be known there is a need for the client using the site to have a sense of involvement and an easier access to information. One can do this by linking pages or sites to each other by creating a link that automatically sends one to the desired social media account.In addition, being able to tweet and retweet, share and repost information about a business is an added advantage as this is a very basic fundamental of social media marketing. These social media pages should never be private or blocked. A post or tweet may even end up going viral making people more aware of the business and bringing added traffic to the website.
- Leverage the locals for optimization
Most big businesses tend to forget the locals and focus more on the international and national audience. One can utilize the local market by having a precise business citation of the business location, opening and closing times and contact information. Its better being known in a vicinity as the best than not being known at all. One can tap the local market by attending their events, giving discounts or promotions on services rendered and engaging local clients on social media. In return some individuals will go to social media and spread the word about your business which then creates awareness of the business as well as strengthen the businesses position in the search results.
In conclusion, when rising to the top of search engine rankings, there just isn’t any shortcut. But with a good plan and tactics that influence one’s local marketing and social media, a small business just may be able to overcome their larger competitors in many key areas.