Are you thinking about setting up a website for your small business? This article will give you some reasons as to why you should get a website for your business, what to consider when creating the website and what to avoid.
Why should You Get a Website?
The first reason is that people and services are going online. For example, in 2015, online sales in America accounted for more than a third of retail sales increase. Having a website is a way of internet marketing in a world where more people are searching and buying goods online.
A website is a cheaper and faster way to expand your small business. Instead of heavy investments towards building branches in new locations, a website will allow you to reach more people in more places while keeping costs down.
Everyone with a smartphone carries the internet with them on their phone. This makes the internet a global directory of sorts that you best be a part of. The fastest way to find something is through online search. Once you get a website, you can invest a little capital on local Search Engine Optimization (SEO). Local SEO would allow your product or service to appear higher up the Google search engine, within your locality, for more people to see when they carry out a search related to what you offer. The cost of this type of internet marketing, when compared to traditional Marketing, is but a fraction.
What Should You Consider When Building Your Website?
First, is the cost of website design. Fortunately, there are plenty of website designers out there who don’t charge a lot. Alternatively, you can even decide by starting with a free blog and as you get the hang of it, graduate to a full website.
Website design, in terms of aesthetics and functionality, is important. Your website is one of your lead sales people. It has to look good and work well. First impressions are important. It is also very important a that your website be mobile friendly.
The most important thing to consider in website design, however, is your target market. Your target market will determine how your website will look, work and how the content will be presented. You do not want to try and sell to the wrong customer because they won’t buy.
You can push visitors to the website through social media marketing. Social media marketing allows you to attract people on different social media platforms, retain them and keep them engaged. Because these people are interested in your services, you can easily direct them to your website.
What You Should Avoid
Avoid spending more time on aesthetics of the website than trying to understand your target market. Let your market determine the look and feel of your website.
Don’t be in a hurry. Take your time to research and find a good partner to work with on building the website. Otherwise, you may end up paying too much for what you get.
You should definitely avoid not updating your website content. Find creative stories related to your brand that will keep the visitors engaged and update your site often.