Facebook Insights for Small Business
Facebook provides Insights for Page Managers to get as much information on the people visiting their Facebook pages as possible. Insight provides valuable information regarding your posts and how your visitors interact with your posts.
As an example, you can look at your posts and see which ones have the most likes, comments and shares and the least negative feedback. With this information your able to create more posts that your audience is interested in. You can also see when your page fans are on Facebook and schedule your posts when you’re likely to reach more people and increase engagement.
Where can you find your page Insights?
To find your Facebook Page Insights, sign in to your account, navigate to your page and click Insights at the top of your Page. Now you can see different metrics about your Facebook Page by clicking the tabs at the top of the page. you can also export your Insights by clicking the export button. You need to have at least 30 Page likes to have access to Insights.
Metrics available in Insights
The metrics available to you by Insights are Post Metrics, Likes, Reach, and Engagement.
Post metrics provides information on:
The number of people your post reached
The number of people who clicked your post
The number of people who liked, commented on or shared your post
Reach shows the total number of likes, comments, and shares you for your page and even for posts that you made. Reach is an important metric to follow because to gives you a great idea on how many people are seeing you Page and you Posts.
In the Likes section you can see information on where your page likes are coming from. By clicking People you can get a breakdown on the demographic information on the people that like your page that way you can see if your reaching you target market.
By Clicking Visits you can get information on where your traffic is coming from. Knowing where your referral traffic is coming from can help you learn what methods are working in bringing people to your page.
Lastly, engagement is the metric that shows how people are interacting with your page. Are they liking, sharing, and commenting on your page. These activities help put your page in front of more people and in turn brings more visitors.
So in closing, Facebook Insights is to your Facebook page, what Google Analytics is to your web page. Both are extremely important marketing tools that can be used to fine tune your marketing strategies and increase your bottom line.
You can learn more about Facebook Insights at by visiting the Facebook Help Center.