To create an effective and eye catching site you need a website designer. However, when SEO is concerned, hiring just any web designer can a very bad decision. While there are many Web designers, who are SEO-proficient, there are still many that neglect to consider SEO Advantages and disadvantages when designing a site. For them SEO is none of their business and they couldn't care less how a site ranks with search engines. Needless to say, if you hire a non-SEO oriented designer, don't expect your site to rank well with search engines.
If you will do your own SEO, then you might not care a lot about the SEO skills of your Web designer but still they should follow some basic SEO concepts, which if neglected can affect your rankings very badly. When he or she designs the site and disregards SEO rules, it won't matter what SEO tricks you use, your site just won't rank.
One of the ultimate tests of whether or not a designer is SEO-friendly look at his or her past sites. Are they done professionally, especially where SEO is concerned. If their past sites don't exhibit blatant SEO mistakes, such as the ones we'll list below and they rank well, this may be a person worth hiring. Anyway, after you look at past sites, ask the designer if he or she did the SEO for their past sites because in some cases it might be that the client himself or herself has done a lot to optimize the site and this is why the site ranks well.
Here is a checklist of common web design sins that will make your site a SEO disaster. If you notice any or all of the following in the past sites your would-be designer has created, just move to the next designer. These SEO-unfriendly design elements are absolute sins and unless the client made them do it, no designer who would use the below techniques deserves your attention:
7 Deadly Sins of SEO
1 Rely heavily on Flash
Many designers still believe that Flash is the best way to make a site. While Flash can be very artistic and make a site look cool, heavily Flash-ed sites are disaster in terms of SEO. Simple HTML sites rank better with search engines. Flash also increases load times drastically.
2 No internal links, or very few links
Internal links are back-links and they are very important. Of course, this doesn't mean that all the text on a page must be hyper-linked to all the other pages on the site but if there are only a couple of internal links a page, this is a missed chance to get back-links.
3 Images, not text for anchors
This is another frequent mistake many designers make. Anchor text is vital in SEO and when your links lack anchor text, this is bad. It is true that for menu items and other page elements, it is much easier to use an image than text because with text you can never be sure it will display correctly on users' screens, but since this is impacting your site's rankings in a negative way, you should sacrifice beauty for functionality.
4 Messy code and tons of code
If you have no idea about HTML, then it might be impossible for you to judge if a site's code is messy and if the amount of code is excessive but cleanness of code is an important criteria for SEO. When the code is messy, it might not be crawlable at all and this can literally exclude your site from search engines because they won't be able to index it.
6 Over-optimized sites
Over-optimized sites aren't better than under-optimized. In fact, they could be much worse because when you keyword stuff and use other techniques (even when they are not Black Hat SEO) to artificially inflate the rankings of the site, this could get you banned from search engines and this is the worst that can happen to a site.
7 Dynamic and other SEO non-friendly URLs
Well, maybe dynamic URLs is not exactly a design issue but if you are getting a turn-key site - i.e. it is not up to you to upload and configure it and to create the links inside - then dynamic URLs are bad and you have to ask the designer/developer not to use them. You can rewrite dynamic and other SEO non-friendly URLs on your own but actually this means to make dramatic changes to the site and this is hardly the point of hiring a designer.
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